RBFF uses marketing, outreach and education strategies to grow participation in recreational boating and fishing. Our programs succesfully reach out to American consumers, creating public awareness and motivation to start and continue fishing and boating. Awareness is generated through consumer marketing strategies such as advertising and public relations and through building partnerships to leverage RBFF’s awareness generating efforts. 

RBFF also works with stakeholders at a grassroots level to convert this consumer awareness into sustained boating and fishing participation. We provide our stakeholders with the tools and services to help them more strategically and effectively focus on their angler/boater recruitment and retention efforts. 

• Anglers' Legacy™: Learn about this exciting program geared towards avid anglers.
   
• Passport to Fishing & Boating: Discover how easy it is to teach boating and fishing basics by using the Passport Program!
   
• Take Me Fishing™ National Campaign: Gain a better perspective of how RBFF's national advertising campaign is increasing awareness among the target audience.
  
  
• National Fishing & Boating Week: Take advantage of the national publicity surrounding this week and host your own boating and fishing event.
  
  
• State Partnerships: RBFF can’t achieve our mission alone!  Learn about our current partnerships and how our shared resources have created great programming.