This research provides in-depth understanding of recreational boaters and anglers by examining their attitudes, perceptions and ideas about boating and fishing. The primary means of achieving this end involves the identification of boating and fishing consumer segments. These segments are based on: attitudes toward fishing and boating; lifestyles and psychographics; and, fishing and boating behavior.
| Abstract (6 KB)
Part I (517KB)
- Objectives
- Methodology
- Detailed Findings
- Boating and Fishing Participants: Demographics and Behavior
Part II - Favorite Recreational or Leisure Activity (166 KB)
- Recreational Boating and Fishing Participation
- Reasons for Participating in Recreational Boating and Fishing
Part III - Who Participates in Boating and Fishing (213 KB)
- Self Descriptions and Imagery
- Lifestyles Associated with Recreational Boating and Fishing
- Segmentation Analysis
Part IV - Conclusions and Implications (73 KB)
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