What is Anglers' Legacy is all about? Simply giving back what you've been given by making a promise to introduce somebody new to the activity you love.
The program is simply about delivering a concise and consistent message to rally around—a message that we all can relate to on a personal level:
- GIVE BACK WHAT YOU’VE BEEN GIVEN – share the gift of fishing
- TAKE SOMEONE YOU KNOW OUT ON THE WATER – friend, colleague, neighbor, anyone
- GET CONNECTED TO THE CAUSE – AnglersLegacy.org
How Can Your Organization Get Involved?
From government agencies to sporting goods retailers to conservation organizations, a diverse array of Anglers’ Legacy supporters are introducing new anglers to the sport through a variety of strategies:
- Run a Pledge Drive – promote the program at a number of special events throughout the year, from in-store retail promotions to boat and sportshows in major metropolitan cities, where avid anglers are encouraged to “Take the Pledge” and introduce more people to fishing and boating. Many supporters provide give-aways, discounts, fishing trips, boats, equipment, educational courses or even a day of fishing with a pro angler or fishing celebrity as incentives.
- Support a Pledge Drive with a Donation –support the program by providing products or merchandise as Anglers’ Legacy incentives, rewards or prizes. Additional possibilities include co-branding initiatives that include donating a portion of co-branded product proceeds to conservation efforts.
- Message Partnerships – promote the program through public service announcements, product literature or in-store flyers in newsletters, magazines, catalogs and employee communications. Many supporters leverage the national campaign by linking to AnglersLegacy.org from their company’s Web site.
Contact Jeff Sedor at or call 703.778.5158 to discuss these partnership opportunities.
