In order to better understand recreational boating and fishing and aquatic resource stewardship, RBFF works with market research and consulting firms.
Below are the final reports for a number of market research studies commissioned by RBFF.
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July 2010 -
Boating & Fishing Social Media Audit, conducted by RBFF and Magnet 360, shows how anglers and boaters use social media.
Final Results
- July 2010 - The Special Report on Fishing & Boating, conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region.
Final Study
- February 2010 - A Survey of Lapsed Anglers provides RBFF and state fish and wildlife agencies participating in the 2009 Lapsed Angler Direct Mail Marketing Program with information to guide the development of future marketing efforts. It provides insights about why lapsed anglers fish, the factors that motivate their decisions to buy fishing licenses, issues that might prompt them to fish more often, and incentives that might sway their license buying decisions.
Final Results
- July 2009 - The Special Report on Fishing & Boating, a partnership project of the Recreational Boating & Fishing Foundation and The Outdoor Foundation, is a first-of-its-kind publication that provides valuable demographic information and key insights into the participation patterns of the fishing and boating community.
Final Study
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August 2008 - The Oregon Market Research provides RBFF and the Oregon State Marine Board (OSMB) with a better understanding of why the state’s boat registrations have declined over the last 10 years. It helps prepare the state for a marketing program to increase boat registration renewals.
Executive Summary
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April 2007 – The Boating and Fishing Relationship Market Research provides a better understanding of the directional relationship between recreational boating and fishing. That is, how does recreational fishing lead to boating and how does recreational boating lead to fishing? The project includes two phases of market research: Phase 1 is Qualitative Focus Groups and Phase 2 is a Quantitative Survey. Included in the link below are the reports for both Phase 1 Qualitative Focus Groups and Phase 2 Quantitative Survey.
National Survey Final Report
Quick Facts
Focus Group Final Report
PowerPoint Presentation
Final Survey
- June 2006 - The Stewardship Market Research provides insight into the relationship between recreational boating and fishing and aquatic resource stewardship behaviors. It helps stakeholders understand how to chart a path that enables an angler or boater to engage in aquatic resource stewardship.
Stewardship Market Research Final Report
Stewardship Report Highlights
Final Stewardship Survey
Stewardship Literature Review
Note: These documents require the Adobe Acrobat Reader.
